Marella Cruises

Ocean Travel Adventures Activity Pack

The Brief

"To improve the cruising experience for every family that boards one of our ships."

Our Solution

Marella Cruises are passionate about “creating moments that really matter” and this extends to enhancing the experience families have onboard their fleet of ships. The family market is a key growth area for the brand, so we looked at providing added value for family cruisers with two different activity packs.

The journey starts from the moment children board the ship. Our check-in pack features a lanyard and ID card with ‘things to see and do’, encouraging young guests to explore the ship and interact both with staff and fellow travellers.

The treasure chest shaped Ocean Travel Adventures pack awaits every child as they enter their cabin. Filled with an activity journal, sticker scene and stickers, cruise themed board game and binoculars, the pack is designed to complement the onboard entertainment and enhance the family experience to create a holiday to remember.

Engaging at check-in, in cabin and onboard